Mind your FU!

The sales FUnnel Made up of TOFU, MOFU and BOFU. I'd completely forgotten in the rush to do so many other things I need to do for the business exactly what TOFU, MOFU and BOFU stood for. Now that I've reminded myself I thought I'd share the results of my search with you. Matching your …

Written by Martin on Monday October 21, 2019


Home Office Video Studio Setup

This was written for one of my clients, Elisabeth. She is about to embark on video podcasting and presentation and wanted some advice on using her home office for her video shoots. I hope you find this post useful, its a starting point to assist you as you explore the equipment, such as …

Written by Martin on Thursday October 10, 2019


Latest trends in SEO

The Dark Arts? Search Engine Optimisation (SEO) is sometimes described as a "dark art" . Rather than take a deep dive into it I've provided a brief explanation here, and a link to Googles explanation too. Further down I've included some trends that are starting to emerge and which we will …

Written by Martin on Thursday September 19, 2019


How does your website perform?

Running a small to medium sized business (SMB) is frequently a balancing act, at speed. We can’t be specialists in everything and because of that run the risk of not being able to make entirely well informed decisions. A common example of this is our website. How do we grasp if it is performing for …

Written by Martin on Wednesday September 11, 2019


So you want to be an influencer?

We can all be influencers. Its an inescapable fact of modern business that we need to engage with social media. So its worthwhile understanding some of the pitfalls we can all risk getting into when we're influencing. This post briefly draws your attention to three articles that appeared earlier …

Written by Martin on Wednesday September 4, 2019


Merry Christmas & a Happy New Year!

Yes its the "silly season" and so Martalli Design wanted to contribute to it with our animated Christmas and New Year wishes to you.  

Written by Martin on Monday December 17, 2018


Finessing your customer relationship

Disclosure: No, this is not a paid ad! I'm just impressed with how some Australian businesses, in this instance Australia Post, are using the digital revolution taking place to help small businesses develop their business, and I'd like my clients to know about the opportunities created. …

Written by Martin on Thursday August 16, 2018


Putting the sound of music on your website

Recently I was searching for some music to put on this website (I still haven't found exactly what I want) and during my search I discovered numerous ways you get permission to use music.  Some forms of permission are real “gotchas” for designers and website builders. Proceed with caution, but I …

Written by Martin on Friday September 29, 2017


The Colour Mauve

Mauve turns 161 years old this year.  Its an invented colour first created in 1856  by a British chemist called William Perkin . Few people realise that Mauve is a product of the industrial revolution and for a while caused quite a stir when introduced (and then popularised) by 19th Century …

Written by Martin on Wednesday August 30, 2017


Abstract: The art of design - Netflix original documentary

I recently completed watching Abstract on Netflix and thoroughly enjoyed each episode of the eight-part series.  It was gratifying to see that designers were chosen from a broad range of design environments and spread between Europe and North America. Hopefully, the next series will feature …

Written by Martin on Wednesday July 19, 2017